b>side was established as a free black-and-white mag that set out to celebrate the New Zealand musician, offering a forum-style format for musicians to meet and talk freely about their work and their lives.

It was a bid to offer music fans engaging stories, an insight into the art of influential artists, and the process of making music. The mag also gave coverage to the many uber-talented kiwi musicians that were not more widely known. It’s muso-on-muso action with the experts – the artists – interviewing each other. The rest of us just get to listen in.

Art direction / Fiona Lascelles
Photography / Tony Nyberg
Published / b>side magazine